Blue Jeans Network Capitalizes on Video Conferencing Success To Cannibalize Web Conferencing Services
Company Offers Valentine’s Day “Break Up” Promotion Encouraging Web Conferencing Users to “See” Other People
Feb 6, 2014— MOUNTAIN VIEW, CA – On the heels of its thirty-first straight month of record growth, and just in time for Valentine’s Day, Blue Jeans Network, the global leader in cloud-based video conferencing services, today announced a special limited time promotion for customers eager to “break up” with their legacy web conferencing solutions and “embrace” Blue Jeans as a single “converged conferencing” service for their combined audio, video, and web conferencing needs.
This promotion addresses what is already a growing trend among Blue Jeans users. While most customers initially purchase Blue Jeans as a video conferencing service, as they use it they realize that Blue Jeans also provides the rich document, presentation, and even video-clip sharing capabilities that are most valued in web conferencing. As one converged tool for all of their conferencing needs, Blue Jeans frees these customers from the daily challenges of having to decide in advance whether a meeting will be an audio, video or web conference, and then depending on their decision, having to deal with a different product, from a different vendor, with a different use case. As a result, an accelerating number of Blue Jeans customers are now “breaking up” with their stand-alone web conferencing provider.
“We’ve built one tool that lets people simply schedule and join all of their meetings the same way,” said Jay O’Connor, chief marketing officer at Blue Jeans Network. “With Blue Jeans, you don’t have to think in advance about what kind of meeting you are going to have or what technology attendees have. If people choose to join that meeting over audio, or video, or a combination of the two, it works. If they have content or presentations to share, that works too. This complete flexibility removes a tremendous burden from meeting organizers.”
Over the past two and a half years, Blue Jeans has become a significant presence in the video conferencing services market, capitalizing on a market in transition from expensive on-premise hardware/software products (commonly referred to as MCUs), to cloud-based services, mostly at the expense of industry incumbents Cisco and Polycom. According to a recent IDC report, the MCU hardware market declined by about 20% or an estimated $200 million dollars in the last year as customers have increasingly been attracted to the scalability, feature velocity, and “pay as you grow” economics of cloud services like Blue Jeans. In that same timeframe, Blue Jeans saw approximately 500% growth, with 50% growth in monthly usage and 100% growth in monthly subscribers in just the last month. The company is now using this market position to expand into the broader converged conferencing space.
The new promotion is available now through February 14th, and offers 2 for 1 pricing on specific plans to any customer who “breaks up” with WebEx or their Cisco or Polycom MCU and sends Blue Jeans a copy of their “Dear John” breakup letter. To further punctuate the promotion, Blue Jeans also today unveiled the world’s first “Dear John” billboard in San Francisco encouraging web conferencing customers to “see” other people. More information on the Blue Jeans Valentine’s Day “See” other people promotion can be found at bluejeans.com/trial/vday-promo. To learn more about the “Dear John” break up visit bluejeans.com/dearjohn.
About Blue Jeans Network
At Blue Jeans Network, our mission is to make video communications as easy and pervasive as audio communications, enabling more effective collaboration at work, at home, and on the road. Our cloud-based conferencing service makes this possible by enabling customers to connect with each other seamlessly any time, anywhere, and from practically any device. The Blue Jeans Network extends high quality video communications beyond the traditional boundaries of specialized conference rooms and into the mainstream, allowing individuals and employees throughout an enterprise to interact more effectively with each other, and with their customers, partners, suppliers, family, and friends. Blue Jeans Network is a private company headquartered in Mountain View, California. For more information go to: https://www.bluejeans.com or follow the company @BlueJeansNet
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